Telegraph Avenue Still Feeds Berkeley’s Counterculture Epicenter

Susannah Chen
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The bustling intersection at Durant and Telegraph Avenues

Berkeley, California holds worldwide renown for two things—being home to the University of California, Berkeley, and serving as the hotbed of 1960s counterculture—and it’s on Telegraph Avenue in Berkeley that you’ll find the epicenter of both.

Named after a 1800s telegraph line on which the street was built, this thoroughfare, which connects Berkeley to its neighboring city of Oakland, runs more than four miles long from downtown Oakland to the University of California. Amongst locals, the term “Telegraph” usually refers to a four-block strip of the avenue in the Southside neighborhood that borders the campus. Walk south on the stretch of Telegraph from Bancroft on the edge of campus to Dwight Way, and you’ll find street vendors, vinyl stores, smoke shops, bookstores, and close to 100 restaurants—all just steps from the top-ranked public university in the world. And while it’s the nerve center of student life off campus, it’s also a historic site that has come to represent a legacy of activism and social change.

Illustration by Claire Britt


Berkeley may have been a historically conservative town. But in 1964, just steps from Telegraph near the south entrance to UC Berkeley, the first student protest took place, which launched the Free Speech Movement that fought for students’ rights to speak out against institutions. This set the tone for Berkeley, and Telegraph, in particular, to become the setting for various opposition movements to come, including the Black Power movement and the Anti-Vietnam War Movement. From the 1960s onward, it was the site of countless demonstrations, thus beginning an era of activism that lasted for decades. During the most heated political activity, stores on Telegraph became havens for activists, with shopkeepers shielding activists from teargas during protests.

You can still walk the aisles perusing music on vinyl, tape and CDs at Amoeba Music.


Even in the absence of sit-ins, Telegraph Avenue was known as a place where people could share new ideas about everything from the practice of yoga to communal living. In 1967 during the Summer of Love, Telegraph was the East Bay’s version of Haight Street, flooded with droves of hippies of all races and ages. Steve Wasserman, the publisher of Berkeley-based Heyday Books, recalled what the culture of the area was like in the 1960s. “Walking down Telegraph was like walking into a modern Renaissance information piazza, surrounded on all sides by great delights,” he said. 

In the early 1970s, Telegraph became one of the first streets in North America to be made completely wheelchair accessible, and around the same time—decades before Craiglist—a student-run record store, Leopold’s, invented the first-ever computer-powered public computerized bulletin. 

Telegraph also boasted a thriving street vending scene. Though commonplace now, when it first began in the early ’70s, open-air shopping was a radical concept that gave the free-spirited a way to support their unconventional lifestyles by selling handmade goods directly to customers. Nearly half a century later, the street market is still standing, with some of the prominent artists from 40 years ago still selling their wares at the same stalls today. 

While you probably won’t spot Joan Baez or the streakers who took over Telegraph during the summer of ‘76, you’ll still find a mix of graduate scholars, gutter punks, Cal Bears football fans and panhandlers—and, if you pay close enough attention, an undercurrent of social consciousness that has never gone away.


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Got some time to spare near Telegraph Avenue? Try any (or all!) of these activities. 

  • Download Telegraph Tour to take yourself on a free guided audio tour of the Telegraph Business District, complete with historical photos and interviews.
  • Grab a latte at 1951 Coffee Company, a nonprofit cafe on the grounds of a church that provides job training and employment for refugees. 
  • Browse the street market for jewelry, art, and clothing, and imagine that a not-yet-famous Whoopi Goldberg once sold her wares here. 
  • Scour the vinyl collection at Amoeba Music and take note of the space, which was once a Lucky Supermarket and the site of a civil rights demonstration protesting racial discrimination. Admire the mural on the north side of the Amoeba building; it illustrates the great efforts that went into creating People’s Park
  • Sift through the used book section at Moe’s Books, once owned by Moe Moskowitz, a cigar-smoking Beatnik known for progressive leanings and passion for radical books.
  • Pick up one of Chad Robertson’s famous country bread loaves at Tartine Bakery inside the Spanish Colonial-style Graduate Berkeley.


Order pickup while you explore, or get the flavors of Telegraph Avenue delivered from these great Southside restaurants:

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The list of restaurants highlighted in the story. Order delivery or grab pick-up from any of the places near you.

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